Lead Generation issues are relevant to almost any ad campaign. Not every organization can afford services at a marketing or marketing agency, and without a professional approach, there is a big risk to spend on your advertising budget and not getting the expected results.
We are trying to identify the most important issues of the prospect acquisition market: LACK OF TRANSPARENCY IN COSTING - To apply to marketing agencies, business owners do not always understand what services are included in the base price. It is not excluded that during product promotion, the final cost of the service may be increased.
HIGH COST CLIENT ATRACTION - Not all business owners can portray a portrait of a target audience, where the product being promoted will be in demand. In the absence of a competent approach and the skill of advertising campaigns, there is a big risk to spend on advertising budgets and not achieve the desired results.
NO MANAGEMENT MECHANISMS IN THE UNIFICATION - Currently, there are many tools for advertising campaigns that work separately with each other. This complicates the management process, from start to gathering information about conversions and receiving ROI.
DIFFICULTY ACHIEVING SEARCHED CLIENTS - Applying to inexperienced marketers, business owners may not get the desired results due to product specificity or complexity in choosing a target audience.
INCREASING OPERATING COSTS - A large number of intermediaries between targeted Clients and businesses inevitably lead to increased operating costs. Because of the large number of intermediaries, business owners face difficulties in calculating actual costs to attract traffic and targeted Clients.
CAUSE OF FRAUD - Lack of transparency between business and targeted Clients stimulates increased fraud (fraudulent application). This issue is particularly important if the payment for a product's promotion is based on the number of applications remaining or the form filled on the site.
INTERFACE INCREDIBLE AND UNCOMFORTABLE - Users, who have no experience working with advertising campaign cabinets, spend a lot of time learning the interface and teaching aids that are not convenient. Often such services are made for specialists with experience in this field, losing sight of users who have a strong desire to manage their own advertising. In addition, the selected service may not have the required functionality (lack of integration modules, the complexity of analyzing information) because of weak and non-transparent analytics.
ABSTRACT ACTIVE DATABASE DATABASE - Maintaining the current state of the lead database is a very difficult task because of the lack of a single entry point for information and time to analyze. Marketers' staff can do the same job, but after finishing the job, the database may lose its actuality.
LeadRex is a lead generation platform designed to automate the process used when launching an advertising campaign. The interface platform is friendly and easy to understand for everyone due to system interactive tips.
This platform is a self-contained, self-contained training base on artificial intelligence, which is essential for analyzing and selecting target audiences where platform users can turn it into ready-to-buy customers. It also reduces operating costs.
LeadRex uses blockchain technology to increase transparency between platform users and business owners. It operates on the principles of decentralization and scalability, which utilize Enecuum and Ethereum technologies. Each blockchain on the platform will work separately to ensure the platform is very stable.
The platform center combines every component needed to launch and run a campaign. These components include CRM systems, artificial intelligence, reporting, and analytics.
To participate in the platform, the user or his agent enrolls in a personal account or in an agent's cabinet. Users then provide detailed information about their company on the system and after that create an advertising campaign depending on the selected sales channel by using tools such as landing pages, contextual ads, and media ads.
Users can select an audience for advertising from their own or existing client base on the platform. Users can then easily monitor the effectiveness of campaigns by using private cabinets.
The LeadRex benefits we can get are: Appropriate Targeting - Users can use artificial intelligence and an updated client base to locate their target customers without incurring unnecessary costs and lengthy testing of the ad channel.
Easy to Use Platform - This platform is very user-friendly even without experience in launching and managing ad campaigns. Each component in the system is developed according to the latest trends in UX design.
One Contact Principle - The platform uses the principle of a single contact, which eliminates the need to use a separate service other than the one on the platform. Each system component is available in the user's cabinet at any time.
Financial Analysis - Users can easily and at any time make analytic reviews on the basis of data available on the internal CRM system and thereby self-assess the cost of advertising campaigns and possible profit values.
Platform users can create their own settings in the analysis module or use LeadRex platform settings. In accordance with the settings used, the launched ad campaign may be stopped automatically if it becomes unprofitable or does not meet the set goals.
If third-party services or advertising platforms need to integrate their solutions with the LeadRex platform, then this activity can be done at the expense of API integration. This can be either a CPA network, a network or a large trading function, required for platform users.
In prospect, LeadRex is a SaaS platform, which will be able to receive revenue from subscriber fees (tariff plan lines). The final cost of the service will be set in USD and attributed to the average market rate of LDX tokens. LeadRex assumes that all available platform capabilities may not be required for users. Therefore, the final cost of access to platform components will be calculated based on user requirements.
LeadRex comes in the form of a digital currency named LDX. The LDX token will go on sale from May 21, 2018 to July 1, 2018, at a price of 16,200 LDX equivalent to 1 ETH. The token purchase itself can be done with foreign currency such as BTC and ETH. Do not forget, get also purchase bonuses at certain time period.
LeadRex itself is the result of teamwork established by Aleksander Mamasidikov, LeadRex strives to provide their best capabilities in this project. In addition, the team also strives to provide the best benefits and services, to anyone interested in joining the project.
So that's all for review our ICO project for this time, hopefully can increase your knowledge in choosing the best project ICO to you invest. If you are interested in joining this project, or intend to buy a token in the sale. You can visit their official website and page below:
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