Currently most riders do not use anything to track their driving performance and fit their saddles digitally. Half of them hurt their horses without realizing it.
There are about 60 million horses globally, ~ 13% of them in Europe. The European Horse Network (EHN) estimates that the total industry of horses in Europe could be more than 100 billion euros a year. According to Alltech's Steve Elliot, the annual economic impact of the horse industry is significant - involving approximately $ 300 billion dollars and 1.6 million full-time jobs.
UK was chosen as the main market with about 900 000 horses. As a secondary market, Germany, France, and Scandinavia have been selected. Initial market research indicates that there are different user groups interested in product offerings. Horseback riding is the main user group. The riders themselves have been identified as a secondary group.
Initial market research indicates that there are different user groups interested in product offerings. Horseback riding is the main user group. The riders themselves have been identified as a secondary group. The estimate is that the owners of 500k to 1M horses could potentially benefit from the EHO system. Market that can be addressed within the first 2 years: 20 000 clients.
Initially the focus of the sale was England. By 2015, more than 2,000 instructors are trained in the UK; the total number is more than 10,000 trainers. The market has 900 thousand horses; each year around £ 2.8b is spent on horse accessories alone (ie,> 3000 pounds per horse per year).
A number of steps have now been taken to verify product demand in the market. In particular, an assessment of technology solutions from products has been performed, which results in the identification of technological requirements and their compliance with the product. Saves money on saddle changes - chooses the right sadle for the stallion;
Reduce the cost of horse damage - the problem being acknowledged; Increased driving execution - observing the destructive position of the rider, predicting what might happen. The EHO sensor system helps set the saddle in the right position and keeps the physical and emotional condition of the horse, the EHO system provides: The risk of horse back injury is reduced; Improved equestrian skills; Peace of mind about horses; Savings on saddle change (choosing the right saddle from the beginning).
To handle initial inquiries and sales, Ehotex already communicates the value of products in the equestrian community, thereby reaching out to professionals and enthusiasts. To create product awareness, it is also planned to use the equestrian authority as opinion leader in public relations activities.
The company's web page is planned as a major sales channel, but participation in the industry's largest exhibition is critical to forming additional sales partnerships and channels to ensure scale-up and large sales.
The team has made significant progress, we have a demo. The thing that separates us from MVP is the easy-to-use software to interpret the so-called "senses" saddle pad. Ehotex has the demo software we use for tests, but that's not enough.
To overcome that challenge, we need to attract more technical competence to the team and make the software use signal processing inside and outside the network, IT algorithms and electronic skills. Since we have created a working prototype, we know the complexity and can do this. Another challenge - the first batch sale. To do that we plan to attract opinion leaders, use homework opportunities and communicate with horse riding communities. For this task, the existing capacity of the team is sufficient.
And the following is a long-term move that Ehotex will plan on including: Launching data services to ensure recurring revenue from customers, including mobile apps, using data servers, and in-machine learning to provide valuable data for customers about riding patterns and possible upgrades; Further development of data services, the introduction of self-service services for users smart saddle pad; Development of other technology applications & products that make sense.
Ehotex comes in the form of a digital currency named EHO. The EHO Token will go on sale from May 1, 2018 to June 15, 2018, at a price of 1 EHO equivalent to 0.01 USD. The token purchase itself can be done with foreign digial currency such as ETH, BTC and ShapeShift widget. Do not forget, get also purchase bonuses at certain time period.
Ehotex itself is the result of teamwork led by Oskars Priede and EHOTex has been designed and created by a team of highly experienced technology experts. Team members bring together expertise that gives them an in-depth understanding of the challenges many crypto companies face including legal, regulatory and compliance issues.
So that's all for review our ICO project for this time, hopefully can increase your knowledge in choosing the best project ICO to you invest. If you are interested in joining this project, or intend to buy a token in the sale. You can visit their official website and page below:
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